Online Store Service Convenience, Customer Satisfaction and Behavioural Intentions: A Focus on Utilitarian Oriented Shoppers
نویسندگان
چکیده
منابع مشابه
Online Store Service Convenience, Customer Satisfaction and Behavioural Intentions: A Focus on Utilitarian Oriented Shoppers
The paper investigates, using transaction cost theory, the concept of service convenience and its influence on utilitarian customer satisfaction and behavioural intentions to repurchase from an online store. Data used in the analysis was collected from utilitarian oriented online shoppers from Gauteng, South Africa using a structured questionnaire. According to the findings search, evaluation, ...
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Today, the internet is the significant tool of online shopping in all around the world. Online transaction systems make shopper possible to make payment for services or products utilizing the internet. The current paper purpose is to focus on the elements that can affect online repurchase intentions. In the current paper we utilized survey questionnaire to gather 102 in Malaysia from those that...
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With a choice of many online store attributes, retail managers are concerned about which attributes to include and how to operationalize them as well as their impact on customer satisfaction and loyalty. There is a lack of consensus regarding online store attributes and their categories, and there is very limited empirical research regarding their effects. This paper uses a widely cited seconda...
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In any business to customer (B2C) or business to business (B2B) type of environment, a customer is the ultimate goal and objective. More often than not, it can be quite an issue. This perhaps due to the fact that organizations sometimes do not really understand of what actually goes on in a customer’s mind. As such, this predicament has provided as a challenge task to most business conglomerate...
متن کاملelements affect online repurchase intentions of malaysiaâs online shoppers
today, the internet is the significant tool of online shopping in all around the world. online transaction systems make shopper possible to make payment for services or products utilizing the internet. the current paper purpose is to focus on the elements that can affect online repurchase intentions. in the current paper we utilized survey questionnaire to gather 102 in malaysia from those that...
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ژورنال
عنوان ژورنال: Journal of Economics and Behavioral Studies
سال: 2015
ISSN: 2220-6140
DOI: 10.22610/jebs.v7i1(j).561